From one rack to your closet
Pretty in Pink with Amy is a women's online boutique built on a simple promise: every style is tried on by Amy before it goes live, so it fits real bodies — not mannequins.
It started with eleven viewers.
My first Facebook Live had one clothing rack, a folding mirror propped against the wall, and eleven people watching — three of them family. I sold four tops that night and hand-wrote every thank-you note.
What I learned from those early lives never changed: women don't want another faceless website. They want someone to tell them honestly, "that runs small, size up," or "that color washed me out, try the sage." That's the whole business. I'm your friend with good taste who happens to own a boutique.
Today the racks fill a real studio and the lives reach thousands, but I still try on every single piece before it hits the site, and I still answer sizing DMs myself — usually way too late at night.
How we do boutique
Tried on, every time
Nothing goes live until Amy has worn it, washed it, and sat down in it. Fit notes on every product come from a real body, not a size chart PDF.
1-on-1 before you buy
Because all sales are final, we front-load the help. Unsure on size or which item? Book a free chat and Amy compares fits with you on camera first.
Small drops, real sizes
Every Thursday drop runs XS–4XL across the board. We buy shallow and restock what you love, so the boutique stays fresh without the fast-fashion waste.
Behind the Thursday drop
Sunday is buying day — coffee, spreadsheets, and vendor lookbooks. Tuesday the boxes arrive and everything gets steamed, tried on, and photographed. Thursday at 7pm we go live, and by Friday morning the mailers are stacked by the door with handwritten tags.
Join a live and you'll see it all: the try-ons, the "hmm, this one runs small," the occasional cat walking through the frame. It's a small business, and we like it that way.
Between drops you'll also catch Amy doing nail demos: she's an independent Red Aspen Brand Ambassador, and her Nail Dashes, Pedi Dashes, lashes, and skincare minis live on her personal Red Aspen storefront.
Photo · Unsplash
Come hang out Thursday at 7
Facebook Lives are where the best pieces go first — and where Amy answers every sizing question in real time.
Get a reminder